How Neptune approaches delivery
Neptune brings audience intelligence, creative production, and advertising delivery into a shared workflow. Define the objective and intended audience first, then establish the delivery and reporting plan with the team.
Define success before launch
Agree on the campaign's scope, budget, available channels, and measurement method before launching. Distinguish delivery metrics from outcomes: an impression, a visit, and a qualified inquiry describe different events.
Questions for your scoping conversation
Requirements vary by engagement. Discuss the details using a representative brief.
- Which channels and formats fit the objective?
- How is the audience defined and validated?
- Which reports are available, and what are their limitations?
- How will creative and media decisions be reviewed?