Political advertisers have different production needs than other organizations. The key to successful political ad production is creating high-quality ads at a rapid pace to meet the demands of legislative developments, fundraising cash flow, and other campaign changes that often happen with little notice.

Another key to effective political advertising is micro-targeting numerous audiences with distinct creative content. It is therefore critical for political advertisers to have cost-effective creative solutions that allow room in budgets for producing tailored ads to reach multiple audiences.