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I recently had a chance to join an AI policy discussion in San Francisco with various AI executives and public policy professionals. The conversation took place in the shadow of the highly controversial provision passed by The House...
If you've been ignoring Connected TV (CTV) in your public affairs or campaign work, you might be starting to feel like the person who ignored the internet into the mid-2000s...
We often hear from public affairs organizations who have an important issue, but a small budget to work with. These organizations have often been pitched on expensive...
Spatial targeting is the most advanced form of influencer targeting yet. It puts your message directly inside the room where key decisions get made, and it does so without the expensive fixed costs of other influencer targeting tools...
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Real Time Bidding (RTB) is the automated process that powers most of today's digital advertising. Yet few public affairs or campaign professionals understand how it works...
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There have been a dizzying number of new AI models released in recent weeks. Here at Artificially Intelligent, we continue to cull through the latest in AI so that you don't have to. In today's newsletter we focus on a powerhouse AI product...
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Google has been in the news a lot lately for antitrust reasons. But you may have missed the Google story that impacts your work the most. Last week, Google announced that after five years of unkept promises...
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When you're asking constituents to weigh in with their elected officials, you must find a way to break through the noise. Members of Congress regularly receive thousands of messages per day. State legislators often receive hundreds per day...
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We often cover tactics in this newsletter to reach the right audience—the right group of decision-makers. This is critical in most public affairs work. But many times, the issue comes down to just one person. One elected official. One policy-maker..
One of the hardest decisions to make when designing a public affairs campaign is deciding how many impressions to deliver to each target. There's no one-sized fits all answer to this question, but in today's short read, we suggest some ways to...