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Google has been in the news a lot lately for antitrust reasons. But you may have missed the Google story that impacts your work the most. Last week, Google announced that after five years of unkept promises...
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When you're asking constituents to weigh in with their elected officials, you must find a way to break through the noise. Members of Congress regularly receive thousands of messages per day. State legislators often receive hundreds per day...
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We often cover tactics in this newsletter to reach the right audience—the right group of decision-makers. This is critical in most public affairs work. But many times, the issue comes down to just one person. One elected official. One policy-maker..
One of the hardest decisions to make when designing a public affairs campaign is deciding how many impressions to deliver to each target. There's no one-sized fits all answer to this question, but in today's short read, we suggest some ways to...
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Public affairs campaigns have a tendency to over-index to particular media outlets such as insider political publications and national news. But is the price of these premium ad placements worth the cost?
Last week we began unpacking the topic of digital metrics in public affairs campaigns. We started with a simple premise—nothing else matters if you can't show how many times you're reaching your precise targets. These metrics are known as reach...
Today we begin to unpack the topic of digital metrics in public affairs campaigns. There are many threads to this issue, so we'll pull on them over the next several weeks. But let's start with a simple question—what is the most important digital...
Much has been written about the changes that AI is unleashing on the workforce. Public affairs professionals are no more immune from these trends than other workers, but they do face particular versions of this disruption...
Here at Neptune Ops, we often get asked what AI tools our team uses the most. So today we highlight three of our favorite products, and explain how every public affairs professional can benefit from them...
When your clients or organization face negative press, the instinct is often to rush to respond. But responding directly usually only makes matters worse...